Summary of the project
Madalyn, a designer from Dallas decided to create a Slack group that would enhance the creative community of the city through feedback, inspiration and "design chat". The project was done merely for fun to work together and get to know each other through the process so freedom of creativity was the main ingredient for this identity. Though no pressure was ever put into this project, there are goals that we wanted to achieve:
1) create a cohesive identity
2) represent diversity and creativity
3) to appear friendly and sophisticated.
Through exploration the thinking process got narrowed down to a friendly and fluid monogram (D and F standing for Designer Friends). The community was involved directly in the decision making process through constant feedback and iteration through the slack workspace. Color exploration was fun, then critiquing and adding information allowed the team to make a conclusion.