From a rough idea to a polished Logotype
Vincent has been always an outside-the-box thinker. When he launched Supple and Sage, he knew he how important is to communicate the core values of an organization through a symbolic graphic. He then contacted us to create the brand and marks from scratch. We then had a conversation, defined those values, created a list with images to represent such things and designed an iconic logotype.
I’, not going to lie, narrowing down a very broad concept to a simple icon wasn’t easy. It took a lot of drawing, thinking, iterating until we finally delivered the desired solution.
The satisfaction and surprise we got from Vince and his team continues to inspire us to help more people like him, those who look to do the best and do it right.