The process of Brand creation
Naming a company is as hard as naming a child is. One of the advantages is that the name can be changed anytime, but it costs a lot of money and adds risk to the business’ growth and strategies.
For this company, the owner proposed a name. Pinaesa. This name represents the abreviation of “Pinturas Nacionales Especializadas” (National Specialized Paints) a concept was prepared and a logo designed.
Before proceeding to the final presentation. Another concept was developed. One proposed by our team.
After our Marketing department did an extensive study of the paint market, brand positioning, an other local variables. A perfect-fit name came to us.
P A L T I K
This solution blew our clients mind! together we achieved the unseen. A brand that communicates values, a brand with its own identity ready to grow and compete to deliver the best paint for the people.