Madalyn and Jessica decided to create a place where individuals could share insight, information and grow creatively. Madalyn then invited Eder Enciso to join the community and in an exercise to give the community a visual identity, Eder embarked in developing the brand and its identity systems.
The mark is a monogram with the letters D for DFW and F for Friends. During the icon exploration the vibrant and gradient icon represents an interdisciplinary ideology. Having creators specialized in different industries creates a rich compound of insights to share the icon represents it too.